Free delivery over £140

Superior Wines & Spirits was founded in 2019 after a realisation that we had amazing access to an extensive variety of Wines & Spirits through wholesale channels and we weren’t exploiting the bulk of them. We decided to take the leap and offer the best wines and spirits, to the public, at a great price.

Who We Are

Superior Wines & Spirits is the online retail arm of a Midlands-based drinks wholesaler, Baby Bottles Wholesale. Baby Bottles has over 40 years’ experience within the drinks & hospitality industry and over 250 years’ experience between our team. We have extremely good relationships with a plethora of suppliers, enabling us to get the best prices, for the most popular products, all year round. If you are an outlet and are looking to join our other 1500 customers that experience a constant, steady supply of stock, with impeccable service within the East & West Midlands, Leicestershire, Warwickshire, Northamptonshire, Staffordshire or Worcestershire – then please visit If you are a member of the public, looking for your favourite tipple, head on over to our product pages to find what you’re looking for.

What Do We Offer

The bulk of our products on offer are the mainstream type of wines and spirits. Gin, vodka, rum, whisky, cognac & tequila make up the majority of our spirits selection and there is even more variety within the wines section. Check out our gift section if you’re buying for a loved one, or if it’s a super special occasion, we’ve got you covered – the Ultra Superior section may be for you.

What Makes Us A Better Choice

What makes Superior Wines & Spirits stand out from our competitors? Well, both our companies are largely made up of multiple family members and as a result, we hold core family values at the heart of our business. Once your order is shipped, we’re not fully happy until you are. Any problems or queries can be dealt with no problem and we will try our best to go the distance and impress our customers wherever possible.